The Basics of Using LED Lights in Your Business

The Basics of Using LED Lights in Your Business

Sensory branding has been a long-standing tactic that is now gaining even more popularity among brick-and-mortar businesses that hope to gain a competitive advantage over others in their niche. This is a blanket term that refers to any of the ways that companies can use the senses to forge an emotional connection with their current and future customers. Examples include mood music, using a certain scent in or outside of a shop, and yes – even lighting. With the right lighting, you can evoke a variety of feelings that will make consumers want to come back time and time again. Here’s what you should know about using LED lighting in your business:

 

You can set the mood by using the right color temperature for your led lighting.

Warmer temperature lighting (2,500k-3,500k) creates a much more relaxed atmosphere than the bright white lighting that you would normally see in a large department store or big box hardware store. This is often the best choice for clothing retailers and restaurants, because it creates a relaxed, soothing, and sometimes even romantic atmosphere. That kind of relaxed vibe makes people want to stick around just a little bit longer, thereby increasing the chances that they will make a purchase before they leave.

Big box stores, on the other hand, rely on bright white lighting to make the most of their labels, advertising, product placement, and more. To find out what color temperature will be the best choice for your needs, contact a member of our team to request a consultation.

 

Where your business is concerned, out-of-the-box lighting solutions are almost never the right choice.

For a quick and easy plug-and-play lighting solution at home, boxed light kits are a great choice. The same is not exactly true for your business. Every business has different needs, and even corporate chains will have varying requirements from one location to the next. That’s because lighting design is done based not only on your objectives, but also based on the layout of your space, exposure to natural light, and so much more.

Don’t make the mistake of thinking that light is a one size fits all kind of thing. Do yourself and your bottom line a favor by opting for a custom design.

 

Plan for your lighting needs to evolve with your business.

This is an important and often forgotten factor in business lighting design. Don’t make the mistake of getting too attached to the size, placement, or brightness of your fixtures. As merchandise comes and goes, you’ll need to be flexible in the way you light your space. The same is true for restaurant seating.

There are a number of fixture styles that will allow you to change the direction and other aspects of your lighting. Track lighting is perhaps the most popular, but there are several options for you to choose from.

To learn more about how to best use LED lighting in your business, give us a call today at 773.775.1613. We’ll work closely with you to create a solution that you and your customers love!

 

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